If you’re wearing a piece of connected tech, it’s probably not a smartwatch. It’s much more likely a fitness tracker, according to a report from consulting firm IDC.
From June through September of this year, fitness trackers made up 85 percent of the wearables market, the report said, and drove the growth in sales. Smartwatches, in the meantime, fell in popularity during the same time period.
“Where smartwatches were once expected to take the lead, basic wearables now reign supreme,” said Jitesh Ubrani, a senior research analyst at IDC who focuses on mobile devices.
Fitbit took first place on the list of popular wearables brands, followed by Chinese manufacturer Xiaomi, Garmin, Apple and Samsung. Fitbit debuted a new product — $100 Flex 2 — in August and shipped 5.3 million fitness trackers in three month period at which IDC looked.
IDC expects sales to stay strong as the holiday season approaches. That’s despite recent research that found fitness trackers don’t improve activity levels in the short term, even when combined with financial incentives from the workplace.
IDC said users find fitness trackers easy to use.
“Simplicity is a driving factor,” Ubrani said, “and this is well reflected in the top vendor list as four out of five offer a simple, dedicated fitness device.”